It’s not just about putting food on the plate.

It’s about giving people jobs.  It’s about creating community.  It’s about clean lines and comfortable chairs.  It’s about being a bad ass cook.  It’s about ordering the right amount of food for the right amount of people.  It’s about maximizing profit and sharing the spoils of the day.  It’s about eating goat cheese, cured meats and grilled bread from the line.  It’s about spending more money on menu paper.  It’s about getting the fucking printer to work.  It’s about social media.  It’s about shaking hands and kissing babies.  It’s about being an asshole sometimes.  It’s about HR.  It’s about accounting.  It’s about making damn money so you can expand.  It’s about the 10 year plan.  It’s about the special you just put together 10 minutes before service.  It’s about liquor sales.  It’s about a good house wine.  It’s about truffle season.  It’s about good carrots.  It’s about eating out and seeing what everyone else is doing.  It’s about reading the New York Times food section.  It’s about whether you’re going to chase a trend. It’s about serving vanilla ice cream. It’s about making a foie gras torchon that no one might order.  It’s about black truffle scented eggs.  It’s about buying ingredients that can shine on their own.  It’s about making your own vinegars.  It’s about feeling the dough between your fingers.  It’s about inspiring other people to step up and progress.  It’s about letting them go so they can fulfill their dreams.  It’s about not stopping.  It’s about hope.  It’s about family.

It’s about time.

Happy new year folks. Planning, planning, planning.

Yes, The Matrix

“I know you’re out there. I can feel you now. I know that you’re afraid. You’re afraid of us. You’re afraid of change. I don’t know the future. I didn’t come here to tell you how this is going to end. I came here to tell you how it’s going to begin. I’m going to hang up this phone, and then I’m going to show these people what you don’t want them to see. I’m going to show them a world without you, a world without rules and controls, without borders or boundaries, a world where anything is possible. Where we go from there, is a choice I leave to you.”

Neo, The Matrix